PACE RACE | Content Production

The Plan

2026: Three races, one system

Same production playbook applied to each event. 6 talents across the season, 2 per race. Each pair brings a different city, a different story, and a fresh audience into the PACE RACE world.

June 13

Berlin

September 12

Hamburg

October 3

Nürnberg

Pre-Race

Hero Journeys

6 talents (2 per race) · community build-up

Race Day

Live Production

Full event coverage + dedicated race day production for each talent

Post-Race

Documentary

Long-form storytelling

This proposal covers all three events. The production setup is built once and repeated. Each race compounds on the last.

Investment

Total Investment

Full 2026 season: 3 races, 6 hero journeys, 1 documentary.

€51,340

All-in at Tier 5/10 documentary

€17,490

Hero Journeys
6 talents · €2,915 per talent

€27,850

Live Production
3 race days (Berlin, Hamburg, Nürnberg)

€6,000

Documentary
15 min, Tier 5/10

Hero Journey Production

€17,490

6 talents (2 per race), production + post-production · €2,915 per talent

Production

Line Item	Cost	Details
Conception (Ilja Hero)	€1,500	Creative concept
Direction (Ilja Senior)	€2,500	Senior direction
Junior Production (2×)	€1,440	2 × €720
Studio	€500	Studio day
Equipment	€500	Camera, lighting, audio
Van + Catering	€450	Logistics
Subtotal Production	€6,890

Post-Production per Talent

Type	Per Talent	× 6 Talents
Carousel (pre-race)	€400	€2,400
Carousel (post-race)	€400	€2,400
Reel (pre-race)	€400	€2,400
Reel (post-race)	€400	€2,400
Hero Master	€1,000 (one-time)
Subtotal Post-Production	€1,600	€10,600

Live Production

€27,850

3 race days

Berlin · June 13

€12,190

No travel costs. Local crew.

Line Item	Cost	Details
Conception (Ilja)	€750	Creative direction
Junior Production	€2,880	4 × €720
Senior Photo Production	€1,200	HQ image photos
Direction (Ilja)	€2,500	Senior direction on site
Live Posts	€720	Stories + 5 quick live Reels
Post Reels	€2,700	5 HQ Reels (€540 each)
Post Pictures	€1,440	Master image selection

Hamburg · September 12

€7,530

No travel costs. Local crew.

Line Item	Cost	Details
Conception (Ilja)	€750	Creative direction
Junior Production	€1,440	2 × €720
Senior Photo Production	€1,200	HQ image photos
Live Posts	€720	Stories + 5 quick live Reels
Post Reels	€2,700	5 HQ Reels (€540 each)
Post Pictures	€720	90 photos, image selection

Nürnberg · October 3

€8,130

Line Item	Cost	Details
Conception (Ilja)	€750	Creative direction
Junior Production	€1,440	2 × €720
Senior Photo Production	€1,200	HQ image photos
Live Posts	€720	Stories + 5 quick live Reels
Post Reels	€2,700	5 HQ Reels (€540 each)
Post Pictures	€720	90 photos, image selection
Travel	€600	3 crew × €200 (transport + accommodation)

Documentary Post-Production

15 min long-form from all Hero Journey and Race Day footage. Pick a tier.

Tier 2/10

€2,250

€150 / minute

Rough cut. Basic edit, minimal post.

Tier 5/10 · Recommended

€6,000

€400 / minute

Clean edit with color grading and sound design.

Tier 10/10

€18,000

€1,200 / minute

Full pipeline. Color, sound, motion design. Broadcast quality.

This proposal covers the full 2026 PACE RACE season. The live production setup is built once and repeated across all three events.

Output

Full Season Deliverables

Everything you get across 3 races, 6 hero journeys, and 1 documentary.

Deliverable	Quantity	Source	Details
Hero Journeys — Produced
Pre-race carousels	6	6 talents × 1	Produced, post-produced, ready to publish
Post-race carousels	6	6 talents × 1	Produced, post-produced, ready to publish
Pre-race reels	6	6 talents × 1	Produced, post-produced, ready to publish
Post-race reels	6	6 talents × 1	Produced, post-produced, ready to publish
Hero master edit	1	All talents	Highlight reel across all 6 journeys
Hero Journeys — Organic (by talents)
Training updates	~48+	6 talents × ~8	Stories, quick reels, behind the scenes. Filmed and posted by talents.
Race day stories	~18+	6 talents × ~3	Real-time coverage from the talent's perspective on event day
Q&As, polls, interaction	~24+	6 talents × ~4	Community-driven content. Polls, questions, challenges.
Live Production — Berlin (June 13)
HQ photos	180+	Berlin	Pre-defined shots, master selection, edited
Post-produced reels	5	Berlin	20-60 sec, HQ, ready within a week
Live posts	10-15	Berlin	Stories + quick reels, real-time during event
Post-race interviews	2	Berlin	Unfiltered, per hero at finish line
Live Production — Hamburg (September 12)
HQ photos	90+	Hamburg	Pre-defined shots, master selection, edited
Post-produced reels	5	Hamburg	20-60 sec, HQ, ready within a week
Live posts	10-15	Hamburg	Stories + quick reels, real-time during event
Post-race interviews	2	Hamburg	Unfiltered, per hero at finish line
Live Production — Nürnberg (October 3)
HQ photos	90+	Nürnberg	Pre-defined shots, master selection, edited
Post-produced reels	5	Nürnberg	20-60 sec, HQ, ready within a week
Live posts	10-15	Nürnberg	Stories + quick reels, real-time during event
Post-race interviews	2	Nürnberg	Unfiltered, per hero at finish line
Documentary
Long-form documentary	1	All events	15 min, combining Hero Journey + Race Day footage

360+

HQ photos

Produced assets

90+

Organic posts by talents

30-45

Live event posts

Documentary